Are fractional CMO services right for your firm
Companies hire fractional CMO advisory services when they do not require a full-time CMO to lead their marketing department but still need the leadership and expertise of a highly experienced marketing professional.
Hiring a fractional CMO rather than a full-time Chief Marketing Officer can make more sense financially. This is why CMO advisory services are perfect for new companies and start-ups that cannot afford to hire a typical full-time CMO but need them the most to grow their business, increase sales, and build their marketing strategy.
How can you benefit?
Any Fractional CMO you consider for your business should have ample managerial and marketing experience in the field. Their advice will serve to lead your business’ marketing team, and they will be seen as the c-suite level marketing strategist who can help the company attain its marketing goals.
Fractional CMO advisory services can include:
- Devising efficient solutions to unprecedented marketing challenges that need to be overcome quickly.
- Building marketing strategies that benefit the company in the short-term and long-term.
- Making decisions regarding which marketing strategies can be most valuable to your business, depending on your goals. For example, they can help you understand when and how much to invest in paid advertising, content marketing, or SEO services according to your needs.
- Hiring key talent for your company that takes your business to the next level.
- Collaborating with the company’s outsourced agencies and leaning on their experience.
- Heading the company’s marketing team and encouraging team members to develop innovative and intelligent solutions to achieve goals.
Different tiers for different needs
Fractional/Part-Time
If you want to lower costs yet also need an expert marketing professional, highly responsible and responsive, you should consider hiring fractional CMO advisory services part-time. This can be perfect for companies who are unsure about the extent of help they require. Businesses can begin by requesting part-time CMO advisory services on mission-critical projects and assess their ROI through quick wins.
Interim
When you need a supportive lead to guide you for a few months, be it full-time or part-time, an interim CMO can step in and fill the leadership gap in your marketing department. An interim CMO can lead different projects, execute critical initiatives, and offer unique skills and knowledge according to their expertise.
Project
When you want to hire a CMO for a leadership role in your company but are unsure if a full-time position would be justifiable, you should consider hiring fractional CMO advisory services on a project basis.
Choose Our Fractional CMO Advisory Services For:
- Greatest Leadership Flexibility
- All the Commitment, No Long-Term
- Careful Risk Management
- On-Boarding Within a Week
- No Up-Front Investments
Get in touch with The 834 Group today to discuss your needs!